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At its launch inMay 1994Reeses Puffs consisted of grain puffs flavored with chocolate and peanut butter. No word from General Mills yet about whether or not Lil' Yachty will appear in Reese's Puffs televisoin ads. 4. If your dog does get into your cereal box, keep a watchful eye on her for any signs of toxicity and illness. You got chocolate in my peanut butter This spot from 1981 is perhaps my favorite of them all. Advertisement. It's a site that collects all the most frequently asked questions and answers, so you don't have to spend hours on searching anywhere else. Meet Andrew Athias: The Reese's Guy, Super Fan & Social Media Sensation. 987. , DIY Muesli. The good news is that there are so many to choose from. / P to the U double F S yes!" Reese's Puffs (History, FAQ & Commercials) Reese's Puffs may seem like a new cereal, but it has been on the market for over a quarter of a century. Everytime I'm in the grocery stores and we lock eyes. The campaign ran for nearly 15 years and spawned countless classic ads focusing on the unique and individualistic nature of its consumers. The bar was discontinued in 1979, although amazingly it retains a devoted fan base. You're likely to hear Lil' Yachty's Reese's Puffs remix soon enough, but here's a rundown. Josta Energy Drink (History, Pictures & Commercials), Jiffy Pop Popcorn - Magical Treats That Are Fun to Make & Easy to Eat, Reeses Puffs Breakfast Cereal, Chocolate Peanut Butter with Whole Grain, 29 oz, Reeses Puffs Breakfast Cereal, Chocolate Peanut Butter with Whole Grain, 19.7 oz, Click here for a full A-Z list of Snacks and Candy, VINTAGE CANDY CO. 1970s RETRO CANDY GIFT BOX - 70s Nostalgia Candies - Flashback SEVENTIES Fun Gag Gift Basket - PERFECT '70s Candies For Adults, College Students, Men or Women, Kids, Teens, 1994 2006: Its Reesesfor breakfast!, 2006 2013: (This was a rap) Reeses Puffs. Along the way, hes earned accolades from Cannes to The Webbys. The Hershey Company and the Reeses marketing teams are VERY aware of my existence and adoration. The company made it up to him, though, by sending him a care package chock full of Reeses goodness, demonstrating the legendary business acumen of their public relations department, even in todays increasingly online world. 'v' Copyright 2015-2023 Tedium: The Dull Side of the Internet. In fact, we will share an excellent no-bake recipe for peanut butter Rice Krispie treats. They already had him on cereal boxes, but this new product was remote control yachts that could be filled with, yes, you guessed it, Reeses Puffs. The music video (shown below) received over 400,000 views in twelve years. Main: Roasted chicken with roasted potatoes and green beans. Sign up today! Everything worked out, however. Proudly built on Craft CMS using the Bulma framework. Reeses Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. CEREAL: Reeses Peanut Butter Puffs Cereal is a delicious breakfast cereal for the entire family to enjoy. I attribute its longevity to the power of the idea my partner Carl Koestnerand I conceived, the vision of our director, two-time DGA Award winner Rob Lieberman, the lyrics I wrote, the music of legendary producer Marcus Bell, the extraordinary vocal performance of hip hop artist extraordinaire, Hasib K. McNealy,and the leadership of Chief Creative Officer Lewis Williamsall under the guidance of commercial music icon, Bernie Drayton. Im still new on the Reeses Fame scene, but I walked around South Philly on Halloween handing out hundreds of Reeses to trick or treaters, and a bunch of kids did recognize me from TikTok, so that was the highlight of my Halloween and so far my biggest achievement to fame. Weekend Shopping List: REESE'S PUFFS, REESE'S PUFFS and REESE'S PUFFS : IG/@slastic_com. Contact the Creativity Editors. Email address. Lil Yachty's Surprise Update To This Reese's Puff Classic. That is a real person, that is her real name, and she won $10,000 from Reeses for it and was named . Reese's Puffs Rap is a jingle that was used in a 2009 ad campaign for Reese's Puffs cereal. Learn how your comment data is processed. Starting in 2014, the main verse of the song gained . From interesting technology to startups to everything in-between, youll find great reads each week. See more of Andrew, The Reeses Guys, creativity and chocolate peanut butter devotion at his social media accounts. Pin Tweet. (Wow) I got Reese's Puffs in my bowl (Wow) Now my day's on cruise control (Wow) I got reese's puffs in my bowl (Wow) And just like that I'm on a roll Reese's Puffs, Reese's Puffs! Twitter is a community full of limitless possibilities. Nutritionist Pick #2: Snack-Size Reeses Peanut Butter Cups. You could also add them to fun recipes like Rice Krispies treats. In a tense world that seems to be losing its sense of humor while it huffs and puffs in a constant state of being offended, Reese's Puffs cereal aims to take a little air out . Reese, all of Reeses candy was hand made with real cocoa butter, cream, fresh roasted peanuts and freshly grated coconut. Originally sold only in multi-packs, the holiday candy is now found in individual packs across store shelves wherever candy is sold. How Charlie Armstrong Eats a Reeses. Now, if you are like so many other people, you just can not get enough of Reeses Puffs. In 2009, advertisement agency Burrell Communications developed "The Perfect Breakfast" TV commercial campaign for the cereal brand Reese's Puffs. Feel free to try any add-ins or additions that sound good to you! In terms of writing and editing, I have a folder on my laptop FILLED with about 10 dozen lyrics, ideas, and content I want to do. Ive had the pleasure of meeting and getting to personally know some of the incredible people who work for The Hershey Company and Reeses. Depending on how many servings of breakfast cereal you eat in the morning (or whenever the mood for cereal hits you), 6 grams could still be on the high side. Hersheys took a major risk on the film, because they hadnt seen it yet in its entirety prior to making the deal. Reeses Cups are perfect already. So, thank you, Andrew, for bringing more deliciousness into my life and for joining me for this blog interview. Vitamin E(mixed tocopherols)Added to Preserve Freshness. It is the cereal representation of Reeses cup in a bowl with corn-based chocolate and peanut butter puffs. On February 22nd, 2015, YouTube[9] user Ash Cool Bro uploaded one of the most popular mashups based on the song, an "Uptown Funk" mashup that gained over 3.4 million views in seven years (shown below, left). It was a lot of fun to put a new twist on a well-known song to fit a specific theme, so I guess thats the beginning of where I learned how to change song lyrics and make them about Reeses. I have a lot more ideas and plans, so stay tuned. Be sure to check out the front page of the website, tooit's full of cool stuff that you probably havent read yet. 12 Feb 2023 23:08:22 The persuasive appeals in the advertisement for the cereal include the character they chose to rap the song, the color pallet, setting, and an orange propped up on the table; these were all used by the producers to make their product more appealing. This is all for fun and my genuine love for Reeses. And that one tweet is how I met Andrew Athias, aka The Reeses Guy. 2021-05-22T15:59:00Z Comment by sixteen. You may unsubscribe at any time. Like what you're reading? The amount of original essays that we did for our clients, The amount of original essays that we did for our clients. Of course, most people are fans of the basics these would be the two products that have been around the longest Reeses Cups and Reeses Pieces. 30 years later, were still not sure how he managed to bite through the middle of it. All It was eventually replaced after an extensive run. Share it with a pal! They make the customary exchange and realize Reeses are doggone good!. Peanut butter chocolate flavor Reese's Puffs, Reese's Puffs! The jingle allows the rapper to flex his generosity ("Yes I have more, do you want some? There are many variations of the basics on the market. Disclosure: From time to time, we may use affiliate links in our contentbut only when it makes sense. It was for a contest when Reeses partnered with Wawa (a convenient store, popular in the Philadelphia / NJ area) to promote the new Reeses Outrageous Bar. The producers used many strategies to keep their product in the mind of the public, and they did so by creating a one-of-a-kind memorable commercial. Push the chopped Reese Cup pieces into the top, and spread them out evenly. His interview is below. or the kid who used to be in those incredible Reese's Puffs commercials in the early 2000s. I also have one heck of a constant craving for chocolate. He started creating confections in his basement, naming bars and candies after his many children. Which Teeth Are Normally Considered Anodontia? In this hilarious spot, a cowboy attempts to eat some chocolate as he mounts a horseand falls over dipping his chocolate in a fellow cowboys styrofoam bowl full of creamy peanut butter. Eat 'em up, Eat 'em up, Eat 'em up, Eat 'em up! The Hershey Company supplied H.B. Create a SoundCloud account. Today in Tedium: Echoing the immortal words of my friend Weird Paul Petroskey, one of my favorite foods is peanut butter. So, we did something that had never been done beforewe made kids, not the cereal, the heroby focusing on the insight that teenagers feel like they have zero control in their lives. ALMOND JOY MADE A BIG BIG MISTAKE WHICH HAS MADE THIS CANDY BAR NOTHING SHORT OF BEING THE RAREST CANDY BAR IN THE WORLD! One month after the release of his Lil Boat 3.5 album, Yachty announced that he now has his own Reese's Puffs cereal box. Yachty starts by spelling out the name of the cereal, as in one of the old versions of the ad. It is hard to keep up with everything Reese offers as they are always trying new recipes and ideas to remain innovative in the snack, cereal, and candy market. Promise. Meet Andrew Athias, "The Reese's Guy." It's his jawn: "Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. 1 confectionery brand. A puff of air seals the deal and next thing you know, theyre on the shelves and ready to eat. Im in love. Using the visual appeal of the colors of their products they wanted the audience to remember their product, and have them thinking about the product even when they are not watching the commercial. But Im glad he beat me to it. The lyrics stuck in the heads of a generation of kids so they would ask their parents to buy Reese's Puffs. IvyDuck is the largest stock of essay samples on lots of topics and for any discipline. So when Reese's announced a $10,000 fan competition in 2018 to promote its Reese's Outrageous bar, Athias was certain he'd win. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The setting was a pristine white kitchen with pops of colors of the cereal emphasizing the product, this would draw in the attention to what they were selling. In the commercial the kid in the school vest sport thing is a rapper I forget who it is . A cursory glance around Quora shows genuine curiosity about how the candy is made. Yachty's musical style, however, was definitely not borrowed from the old cereal commercials. The song has been used in YTPMV and mashups at least since July 2013. Get sample for $1. The original Reese's Puffs rap sounds like some kind of mash-up of artists like Run-DMC and Will Smith, while Yachty's take on the cereal jingle is definitely fresh. Please leave a review or any memories of this snack in the comments at the bottom of this page. ET. To give the product a cool and hip appeal, the producers chose a music preference they knew their audience would be interested in. Although Fry was the first to start pressing chocolate into bar molds in 1847, the Chocolate Cream was the first mass-produced and widely available candy bar. A popular chocolate cup filled with delicious peanut butter, Reese's Peanut Butter Cups were created by a man named Harry Burnett (H.B . The central conceit of the campaignthat two things go together in just the right wayisnt new, but the ad campaign has influenced many things, from the way we talk about company mergers to how problems in media research and public relations are approached. Press into casserole dish. Cop the drop for $149.99 USD on REESE'S PUFFS' official website on April 9 at 1 p.m. 'r' However, Reeses Puffs unsurprisingly is not within this range. bra from the reese's puffs commercial done went krazy . "), a direct appeal to the parents ("Please stop at the store I need more Puffs"), and maybe even a sly wink at the COVID-19 situation ("Oh my they sold out, wow that sucks"). | Policies & Terms Design by Booyah Creative. Reeses Puffs Cereal | MrBreakfast.com. Reeses peanut butter cups spawned countless imitators, spin-off candies, cookies, cereal and even numerous recipes for homemade versions of the creamy, chocolatey treatalthough why on earth someone would want to invest in the ingredients over purchasing the rather inexpensive confections is a bit of a mystery. Lil Yachty, who even at 23 might still be considered "King of the Teens," debuted the updated Reese's Puffs rap for a new generation of cereal consumers during a virtual live concert that took place on Thursday, November 19th, according to a statement sent to Mashed.The pairing was a perfect match, as the rapper is a big fan of Reese's Puffs cereal, says Mindy Murray, senior marketing . That meant General Mills was faced with the proverbial double-edged sworda product kids couldnt get enough of once they tried it, and commercials that pretty much guaranteed they would never come anywhere near the stuff. Whether it was on the radio, in print or on television, these ads were everywhere. This promotion also worked with The Save The Music Foundation, and Reeses Puffs donated $100,000 to this charity to help children reach their potential and make music more accessible. Why Hersheys decided to shape this candy into pumpkins, easter eggs, trees and hearts is not any easy answer to find, but it probably has a great deal to do with improving sales of the candy at holiday time. : IG/@chriscerealcrusader. If you continue to use this site we will assume that you are happy with it. John Harvey Kellogg, a surgeon who ran a health spa in Michigan, later made a version and named it granola. The second individual indignantly remarks, Hey, you got chocolate in my peanut butter! The first replies, You got peanut butter in my chocolate! They both try the new mix and are pleasantly surprised as the commercial tagline is spoken somewhere off-screen and we see a Reeses Peanut Butter Cup in all its glory revealed. People constantly tag me on a post or message me whenever they see anything Reeses-related online, but I also have an app on my computer that shows me a separate Twitter and Instagram feed anytime Reeses or #Reeses is used in the post. David Buck is a former radio guy/musician who researches and writes about all manner of strange and interesting music, legacy technology, Nintendo and data analysis. Here, Miles tells the origin story of the Reese's Puffs pop culture phenomenon that continues todayafter he helped to ignite it more than a decade ago. As reported by the consumer/marketing data site Statista, Reeses cupsalong with Kit Kat, Kisses, Ice Breakers and Hershey barsare a significant contributor to the success of the famous chocolate colossus, not to mention one of Americas favorite candies and a Halloween staple. For example, on that day, Twitter[16] user @boysbffs posted a VALORANT version of the meme, which gained over 680 retweets and 2,500 likes in one month (shown below). Report. All I Want For Christmas Is Reeses! As the boy is rapping the Reeses puff jingle, the background is overwhelmed with imagery of chocolate and peanut butter sauces being mixed and swirled together. 2021-05-01T17:08:57Z Comment by Vincencio Sempronio. to view the video gallery, or Theres a saying that goes Be the change you want to see in the world. I just like to be the content I want to see in the world. In terms of which social media platform has been stronger, I would say TikTok and Instagram have been the best social media accounts as those apps are where most of my content currently exists and where I see the most interaction with other Reeses fans. In the best-recognized commercial of the campaign, a young boy is eating Reese's Puffs cereal for breakfast as his parents reveal that he won't be going to a concert, but instead the concert is coming to him. Kit Kat, Kisses, Ice Breakers and Hershey bars, difficult to manufacture most of their other candy, made in Chocolate Townso it must be good. To get a high-quality original essay, click here. The pop star even made The New York Times' list of "25 songs that tell us where music is going" for his innovative tunes (via Motown Records). Search Reeses Puffs Rap on TikTok and youll find 19,000 videos. On January 24th, 2015, YouTuber[8] Demi made the earliest preserved YouTube[8] upload of a Reese's Puffs mashup, a Thomas the Tank Engine mashup that gained over 48,200 views in seven years (shown below, right). This was a unique situation because although Reeses Puffs scored off the charts in taste tests with teenagers, the very same kids straight-up despised the advertising associated with it. On December 20th, 2020, YouTube[13] user pirklaser posted a mashup with "Mass Destruction" from Persona 3 which gained over 141,000 views in one year (shown below, right). Order original paper now and save your time! Are you a print subscriber? Originally called Reese's Peanut Butter Puffs when first launched in 1994. Muesli is both a healthy and delicious type of cereal. Or that it would be recognized by the Big G Cereal Division with multiple awards. Oats. Enjoy Reese's Puffs breakfast cereal made with real Reese's peanut butter! Reese's Puffs Cereal. The Reeses team has also been very generous in getting me involved in a few projects over the past year and even supplying the Reeses and clothes I use in all of my content. This commercial would air on television between episodes of children's tv shows on channels such as Teennick and Disney. You can also mix in full Reeses Puffs or Reeses Puff pieces into your favorite baked recipes (box mixes too). In 1956, his six sons took over the business and eventually sold it to The Hershey Company in 1963. Ill see ya on Twitter! Feb 22, 2022 at 05:13PM EST Le message de l'crivain Roberto Saviano la jeunesse du monde entier L'ABESTIT " la fin, ce qui compte, c'est d'avoir t cohrent avec toi-mme." Depuis qu'il a dnonc la mafia, il vit sous protection policire. This site uses cookies to provide you with a great user experience. Or vastly more important to my career, that the music video based on it would become a pop culture phenomenon and an anthem for an entire generation of teenagersbut thats exactly what happened and it continues to this day nearly 13 years later. Instead of pushing the product, Reeses makes you want to engage with its candy. Young dominoes champ Charlie Armstrong demonstrates how he eats a Reeses by setting up a large number of candy bars and collapsing them in a linejust as any dominoes champ likely would. Enjoy the flavors of peanut butter and chocolate with milk or by itself for a school snack; Made with 11 grams of whole grain per serving (At least 48 grams recommended daily) Cereal kids love with no high fructose corn syrup, no colors . On July 8th, 2009, YouTube[2] user HANKU7009 uploaded uploaded a shorter commercial with just the Reese's Puff rap that gained over 446,000 views (shown below, right). Reese's has made cereal-loving peanut butter fans' dreams come true with the new Reese's Big Cup Stuffed with Reese's Puffs cereal. In January 2022, the Reese's Puffs rap was added . Why Do Cross Country Runners Have Skinny Legs? Never to be outdone, 2018 even saw a Reeses advent calendar for the holiday season not bad for a little disc of chocolate coated peanut butter. Use Reeses Puffs in other ways, including as toppings or as a recipe ingredient! On November 9th, 2009, YouTube[1] user kevinandcarldotcom uploaded the commercial to YouTube, where it gained over 809,000 views in twelve years (shown below, left). Drop an emoji in the comments: for OG Reese's PUFFS for REESE'S PUFFS . Reese's Big Cup with Reese's Puffs, 1.2 oz, 16-count Combining the iconic peanut butter cup with Reese's Puffs cereal for one ultimate Reese's snack The ultimate bite of peanut butter, chocolate and . (Wow) I got Reese's Puffs in my bowl (Wow) Now my day's on cruise control (Wow) I got reese's puffs in my bowl (Wow) And just like that I'm on a roll Reese's Puffs, Reese's Puffs! This is a brilliant marriage of peanut butter and . Any subject. Reeses for breakfast is like eating candy for breakfast! Found a perfect sample but need a unique one? Ive always tweeted and posted on Instagram about my love for Reeses, but the summer of 2018 was when I made my first Reeses-inspired music video. Home; About. Originally sold as part of an assorted bag of treats, the peanut butter cup distinguished itself as a hit among consumers. Eat 'em up, Eat 'em up, Eat 'em up, Eat 'em up! Enjoy with milk for breakfast or by itself for a school snack. 2. Using a rap song as their choice of music allowed the producers to entertain and intrigue their young audience that they intended to reach. Some seasonal items include Reeses Eggs. KIDS SNACK: A pantry staple for breakfast thats a sweet, crunchy cereal. Dipping a piece of chocolate in creamy peanut butter doesnt provide the same taste and sensation of eating a Reeses Peanut Butter Cup. Updated This would work great for ice cream sundaes as a topping or a mix-in. Reese's is the greatest candy on the planet. 19 hours 58 min ago, By 62. What could make a more delicious and sweet breakfast? If you watched Nickelodeon in the early 2000s, you most definitely saw the Reese's Puffs rap commercials. NEW! A variation of the remix using the vocals from both songs went viral in lip dubs and skits on TikTok. We use cookies to ensure that we give you the best experience on our website. proceeded with an advertising campaign in 1969. problems in media research and public relations are approached, 1972 featuring a man falling down a front stoop, its own peanut butter from fresh roasted peanuts, sending him a care package chock full of Reeses goodness, market research covering the strange, ritualistic and odd ways people had been developing of eating their Reeses Peanut Butter Cups, parting ways with Ogilvy & Mather in 2005, aimed at defeating the criticism of their rather blob-shaped Christmas trees, in danger of an unceremonious discontinuation. I was picking out Reeses Cups from my collection of candy after trick or treating in elementary school. Reese worked on a dairy farm owned by Milton Hershey, the Hershey chocolate king, and in 1928 Harry began toying with the idea of mixing peanut butter and chocolate in cups. A bowl of Reese's Puffs cereal. View this post on Instagram A post shared by REESE'S PUFFS CEREAL (@reesespuffs) Reese's Puffs, Reese's Puffs! Some other nutritional facts you might be concerned about include that in one serving (3/4 cup dry, without adding milk), Reeses Puffs also has 120 calories, 3 grams of fat, gram of saturated fat, 22 grams of carbs, and 160 milligrams of sodium. Peanut bu*ter chocolate flavor Reese's Puffs, Reese's Puffs! From the time they wake up, till the time they go to bed, they have to do what adults, rules and responsibility dictate, and no surprisethey hate it. Reeses Puffs may seem like a new cereal, but it has been on the market for over a quarter of a century. Theres something about the static image with words on the screen that appeals to us with this more modern ad. Finally, it contains 25% of your daily value of the following: riboflavin, Vitamin B6, Vitamin B12, Iron, Thiamin, Niacin, and Folate. samples are real essays written by real students who kindly donate their papers to us so that By clicking Receive Essay, you agree to our, Colleges and Employers Checking Social Media Essay Sample, Rhetorical Analysis of Pepsi Super Bowl Ad Campaign Essay Example, Essay Sample onHuman Resource Management, The Impact of COVID-19 on Labor Market Essay Sample, Gillettes Ad We Believe: The Best Men Can Be Analysis Essay Example. 3. In 2009 the well-known cereal brand, General Mills, composed an advertisement commercial for their Reeses Puffs cereal. Because at Tedium, we love the internetas a source of never-ending research, a vessel for new ideas, and a great historical deep dive. Reese was soon able to quit his job at the Hershey factory to concentrate on his own business. In a 1998 interview with AdAge, Hersheys then-VP and general manager of chocolate marketing Mike Holmes discussed Ogilvy Mathers wildly successful campaigns and how the two companies formed a near-symbiotic advertising relationship: They launched Reeses peanut butter cups with the famous Collision campaign using the lines Youve got chocolate in my peanut butter/Youve got peanut butter in my chocolate. Then, about 10 years ago, they switched to an evolutionary successor campaign: Theres no wrong way to eat a Reeses. These efforts have driven Reeses to the No. by In the am, it's the flavor . Who doesnt want a Reeses cup anytime? 2022 - 2023 Times Mojo - All Rights Reserved David @ Tedium. Who was the kid that did the Reese's Puffs commercial? This can include Miniature Reeses Cups, Big Reeses Cups, White Reeses Cups, Big Cups, Sugar-Free Cups, Dark Chocolate Reeses Cups, Hersheys Bars with Reeses Pieces, Miniature Cups Stuffed With Pieces, Big Cups Stuffed With Pieces, Peanut Butter Cups Stuffed With Pieces. The breakfast cereals box design features a peanut butter cup wrapper as a bowl holding the dark and light brown circular cereal. The chocolate is then placed into a mold and a chunk of peanut butter is placed in each one, followed by an additional layer of chocolate. The reason they would want their product to have this connotation is they know people are more likely to be drawn to buying their product if they are not worrying about the sugar contents or nutrition factors. Miniature eggs, White Eggs, White Reeses Ghosts, Reeses Hearts, Reeses Peanut Butter Crme Egg, Reeses Pumpkins, Reeses Trees, Monster Mania, Eyeballs, 5 Ounce Hearts, 5 Ounce Bunny, 6 Ounce Egg, 8 ounce Heart, 8 ounce Bunny, 1 pound Bunny. Watch the commercial, share it with friends, then discover more great Reese's Puffs TV Commercials on iSpot.tv. | Privacy Policy | Advertise With Us | RSS feed | Ernie on Mastodon. On January 20th, TikToker[15] @iimmy_xx posted the earliest found viral meme in which each of three vocal tracks in the mashup was assigned to a character (Spider-Men from Spider-man: No Way Home). Voiceovers for numerous film trailers. The background of the commercial is consistently filled with the blend of chocolate and peanut butter, this gives the product a further appeal and desire to buy the product. The remix was posted to TikTok and YouTube in December 2021. The famous campaign served as the successor to Two Great Tastes that Taste Great Together and was based on market research covering the strange, ritualistic and odd ways people had been developing of eating their Reeses Peanut Butter Cups. Reese's Puffs. (Ever since that child spelled out "Oscar Mayer" back in 1973, it seems that spelling has been a go-to advertising technique). The Chocolate Cream bar created by Joseph Fry in 1866 is the oldest candy bar in the world. Thus, these essays are of lower quality than ones written by experts. So we launched with a new tagline and mantra: "Not Sorry."An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's.We're not sorry we know exactly what we're doing.