All pages of the Website are subject to our terms and conditions and privacy policy. Learn how your comment data is processed. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Walnut Launches Ace to Improve Sales Team Efficiency with the Help of OpenAI and More, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed, Launching on Corona's social media channels, the fully integrated marketing campaign also includes digital ads,a. Submissions should come only from actors, their parent/legal guardian or casting agency. These cookies do not store any personal information. Still,at-home beer sales increased during lockdownsas consumers focused on stocking their fridges. Related articles:Corona Beer cops flak for controversial Twitter adSurge in Corona search: Did Corona beer play it too safe? NBA stands for National Basketball Association in the US. Parent commenter can delete this message to hide from others. "And with everything going on in the world, that's a perspective people really might need to hear right now.". Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Menu. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg. Samberg needed an upgrade anyway, so he and Snoop relax with the beverages in hand and agree that the best plans are no plans. According to Corona, the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Required fields are marked *. He oozes cool and the high life, literally. Referencing the pandemic, the brand in a press release notes that the campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. But curiously the ads have not been adjusted for the social distancing reality of today. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Create an account to follow your favorite communities and start taking part in conversations. "La Vida Ms Fina" is a fully integrated campaign launching on Corona's social channels with a dedicated GIPHY library, digital support, PR, and :15 and :30 television commercial spots that will air during the NBA playoffs and finals. This category only includes cookies that ensures basic functionalities and security features of the website. Snoop Dogg is one chill dude. Clearly in vacation mode, Snoop, in all his bling, snatches Samberg's phone and dropping it in a bucket filled with ice and Corona . Round table In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. By B&T Magazine. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. The new Corona commercial showcases the Puerto Rican reggaeton sensation and crossover artist Bad Bunny alongside the American rapper Snoop Dogg. | 8 a.m. Snoop Dogg. In this years installment of the La Vida Ms Fina platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of., Behind Patrns Stunning, Musical Celebration of Its Hand-Crafted Tequila, Yasso Appoints MullenLowe PR as PR Agency of Record, Samuel Adams Kick off Dry January with Just the Haze, Patrn Tequila Celebrates the Passion Behind a Masterfully Hand Crafted Brand. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. (2020) TV commercial: Corona Beer (2022) TV commercial, with Andy Samberg, for Corona beer; | 2 p.m. By using iSpot.tv, you accept our. Tietosuojakytnnstmme ja evstekytnnstmme voit lukea lis siit, miten kytmme henkiltietojasi. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. https://awards.marketing-interactive.com/hashtagasia/, https://awards.marketing-interactive.com/agency-of-the-year-hk/. But starting this week the rapper is lending his chill vibe to a Mexican beer brand. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations. from 8 AM - 9 PM ET. The spots, which come from MullenLowe L.A., show Snoop on the beach. Jos haluat muokata valintojasi, napsauta Hallitse tietosuoja-asetuksia. Lighthouse Independent Media. The message is Whats the perfect shade of blue? He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. As written on every bottle, Corona is crafted to be La Cerveza Ms Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. Pepsi brings back iconic 2000's character Derek Zoolander as new face, New strategic PR consultancy TriOn & Co. opens shop in SG, Bluesky for dummies: 101 on the new Twitter alternative social media app, PROTON subsidiary PRO-NET drives off with social media partner in Malaysia. Press J to jump to the feed. Some scenes were shot pre-pandemic.). Credit: Rick Kern/WireImage. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Snoop Dogg is about to back an imported beer. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. In case you don't know, Snoop Dogg is a massive Pittsburgh Steelers fan despite his roots in California. Corona Calls On Snoop Dogg For Latest Brand Campaign. Snoop Dogg is one chill dude. Sales of Corona remain strong, with recent data revealing that sales have increased by more than 17% since March 2020. Marketing Interactive is not responsible for the content of external sites. Devin Booker, Vince Carter, Christian Laettner, and Sue Bird happen to have some very strong opinions on that matter., CreditsAdvertising Agency: MullenLowe LA, Los Angeles, United States of AmericaPublic Relations: MullenLowe PRProduction Company: CaviarProduction Service Company: Latitude 18Editing Company: Hutch CoExecutive Creative Director: Carlos AlijaExecutive Creative Director: Laura SampedroCreative Director: Dave EstradaCreative Director: Jonathan GrahamAssociate Creative Director, Writing: Ricky JohanetAssociate Creative Director, Writing: Scott StevensAssociate Creative Director, Art: Jordan SparrowAssociate Creative Director, Art: Manu GregoriHead Of Strategy: Mollie PastesottiGroup Strategy Director: Anna VlajkovicGroup Strategy Director, Social: Sam SchaitbergerSenior Brand Strategists: Sheida KaramiSenior Brand Strategists: Ryan HagenSocial Strategist: Terrence LewisManaging Director: Javier PasserieuGroup Account Director: David McKenzieAccount Director: Caroline HanleyAccount Director: Brad UreAccount Supervisor: Lane DavisAccount Executive: Izze MinzerSenior Project Manager: Jade WhitfordHead Of Integrated Production: Kate HildebrantProducer: Whitney HusnikProducer: Chris WebbDirector Of Business Affairs: Davina TurnbullBusiness Affairs Manager: Valerie NeibelDirector Of PR: Erica SamadaniGroup Account Director: Kayla GorskiAccount Director: Francisco AguirreDirector: Neal BrennanExecutive Producer: Tova DannExecutive Producer: Gerry RiveraExecutive Producer: Santos Rivera MonteroEditor: Jim HutchinsEditor: Patrick OLeary, Your email address will not be published. And with everything going on in the world, that's a perspective people really might need to hear right now. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. ET, Webinar The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut 'La Vida Ms Fina,' its first campaign designed to unite the Corona brand family. Or is it?Get yours at www.OrderCorona.comFollow us:Web. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Are you a print subscriber? Snoop Dogg. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. she added. Snoop Doggie Doggs Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium 22 Save 14% $2999 ($29.99/Count) $34.99 Lowest price in 30 days FREE delivery Fri, Feb 3 Or fastest delivery Wed, Feb 1 Options: 6 sizes Small Business Snoop Dogg Men's Snoop Doggy Style Cover T-Shirt Black 311 $1999 FREE delivery Fri, Feb 3 on $25 of items shipped by Amazon We also use third-party cookies that help us analyze and understand how you use this website. Activate your account. There's been some conflicting news about how Corona beer is fairing in the market amidst the global coronavirus panic. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. But, this time around, we see the. Movies. As always, Corona encourages consumers to enjoy its products and relax responsibly. The campaign started taking shape earlier this year, but was paused as unexpected cultural considerations came into play. And who better to introduce this concept than Snoop?". Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. 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The renowned beer teams up with the entertainment icon to introduce a refreshing new perspective. How could marketers cope with the slowing down of 'Buy Now Pay Later' usage in HK? And now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. mitataksemme sivustojemme ja sovellustemme kyttsi. Cision Distribution 888-776-0942 From . 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